Sunday, March 21, 2010

Influence on Twitter

Interesting blog post summarizing recent research measuring user influence in Twitter. Click through to the research paper for some interesting insights. Quoting from the abstract:

First, popular users who have high indegree are not necessarily influential in terms of spawning retweets or mentions. Second, most influential users can hold significant influence over
a variety of topics. Third, influence is not gained spontaneously or accidentally, but through concerted effort such as limiting tweets to a single topic.

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