Thursday, January 26, 2012
Monday, December 05, 2011
Monday, August 29, 2011
Friday, November 05, 2010
What Consumers Want
Cause marketing is currently fashionable. But what really matters in purchase decisions?
While consumers say they are interested in social issues, this research shows that in actual purchase decisions they care most about a company's reputation for truthfulness, honesty and fairness.
Not surprisingly, older consumers value a product's utilitarian traits, such as value, function and durability. Younger consumers prize social/image-conscious traits more than older consumers, but still prefer utilitarian product traits to social traits.
While consumers say they are interested in social issues, this research shows that in actual purchase decisions they care most about a company's reputation for truthfulness, honesty and fairness.
Not surprisingly, older consumers value a product's utilitarian traits, such as value, function and durability. Younger consumers prize social/image-conscious traits more than older consumers, but still prefer utilitarian product traits to social traits.
Tuesday, April 06, 2010
Friday, April 02, 2010
Still More Analytics on a Budget
Qlikview offers an approach to BI and reporting that avoids conventional data integration.
Thursday, April 01, 2010
More Analytics on a Budget
For the analytics back-end, Talend provides an open-source data integration tool to complement its subscription-based offering.
For Web Analytics, it's hard to beat the price of Google Analytics. It's free.
For Web Analytics, it's hard to beat the price of Google Analytics. It's free.
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